![]() ![]() The mainstreaming of Frutiger Aero began in Late 2004 with the releases of Windows Media Player 10 (featuring design ideas found in Longhorn), as well as the Seventh Generation of Video Game Consoles like the Nintendo DS (first to kick off this generation, despite the Y2K-esque and Technozen-esque designs) and PlayStation Portable (XrossMediaBar, in development since the PSX in 2003). Over time, the "Plex" theme was updated, the earliest " Windows Aero" glass borders (though technically not true Aero) were introduced, the glossier "Slate" theme replaced the Plex theme, and finally complete Aero effects were introduced in Windows Explorer and Internet Explorer via the Desktop Window Manager (though a registry modification was needed to make the OS's entire UI Aero). 8.2 Wikipedia's acknowledgement of Frutiger Aeroįrutiger Aero has its roots in 2000 to 2004 builds of Microsoft's Windows Longhorn (later renamed Windows Vista) and the skeuomorphic design of Mac OS X, which itself was derived from early versions of iMovie.8.1 Windows' acknowledgement of Frutiger Aero.Frutiger Aero contains many sub-aesthetics/related aesthetics these include, but are not limited to: Frutiger Metro, Technozen, Frutiger Eco, and Helvetica Aqua Aero. The term Frutiger Aero was coined in 2017 by Sofi Lee of the Consumer Aesthetics Research Institute and went viral in 2022, leading to renewed interest in the aesthetic. ![]() Some referred to it as " Web 2.0 Gloss" during the time when the aesthetic was mainstream, however it was mostly used as an adjective to describe the glossy elements of Frutiger Aero rather than the aesthetic as a whole. This aesthetic was originally unnamed at the time, being more associated with specific styles (Windows 7's Aero theme, iOS's Skeuomorphic icons, the visuals of Mirror's Edge and Spore) rather than a broader aesthetic. It is characterized by its vast use of skeuomorphism, glossy textures, cloudy skies, tropical fish, water, bubbles, glass, lens flare, sprawling patterns, "humanism", aero glass, bokeh, Frutiger fonts, auroras and bright, vibrant colors (usually greens and blues). Frutiger Aero (also known as Web 2.0 Gloss) is a broad design style and aesthetic that was prevalent in advertising, stock imagery and technology from roughly 2004 to 2013, following the end of the Y2K era and overlapping with the McBling, Surf Crush, and ElectroPop 08 aesthetics.
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